Heirloom iconHeirloom
Updated June 11, 2026

Privacy Policy

How Heirloom Recipe Box collects, uses, and shares data.

Privacy Policy

Last updated: June 11, 2026

Heirloom Recipe Box (“Heirloom,” “we,” “us,” or “our”) is designed to help you preserve, organize, and share recipes and family food memories. We know recipes can be personal, and we take your privacy seriously.

We designed Heirloom to be private by default. We do not sell your data, and we never share the content of your recipes, photos, or messages for advertising. We may share limited advertising-measurement data with advertising partners so we can understand whether our ads work and reach people who may be interested in Heirloom. You can opt out of this sharing at any time. Where required, we will ask for your permission before using or sharing data for advertising measurement, custom audiences, or similar advertising purposes.

This Privacy Policy explains what we collect, how we use it, when we share it, and the choices you have.

1. Summary

Here are the most important points:

  • Your recipes are yours. We do not sell your recipes, photos, messages, or account content.
  • We do not share recipe content for advertising. We never share the content of your recipes, photos, or messages with advertising partners.
  • Advertising measurement and audiences: we may share limited purchase-conversion data, such as a hashed version of your email address plus the purchase event, amount, and product, with advertising partners including Meta, TikTok, and Google. This helps us measure our ads and create or update advertising audiences, including audiences of people who may be similar to our users. You can opt out at any time.
  • Device tracking controls: on iOS, you may allow or decline tracking through Apple’s App Tracking Transparency prompt or through your device settings. If you decline tracking once this control is available in your installed app version, we will not share this advertising-measurement data for that user.
  • Privacy choices: you can opt out through /privacy-choices or by emailing support@heirloomrecipebox.app.
  • We use service providers. We use third-party providers for services such as hosting, analytics, subscriptions, purchases, and advertising measurement.
  • You have rights. Depending on where you live, you may have rights to access, delete, correct, or opt out of certain uses of your personal information.

2. Information We Collect

We collect information you provide directly, information generated when you use Heirloom, and information from service providers that help us operate the app.

Information you provide

This may include:

  • your name;
  • your email address;
  • account login information;
  • recipes you create, upload, save, or edit;
  • recipe photos or other images you upload;
  • family notes, recipe stories, comments, or messages you add;
  • support requests or other communications with us.

Information from your use of the app

This may include:

  • app usage information;
  • device information;
  • crash reports and diagnostics;
  • subscription or purchase status;
  • product identifiers related to subscriptions or purchases;
  • trial starts, purchases, renewals, cancellations, or related subscription events.

Payment and subscription information

Purchases and subscriptions may be processed through Apple, Google, RevenueCat, or other subscription-management providers. We do not receive your full payment-card number. We may receive subscription and purchase information such as product ID, purchase amount, subscription status, trial status, and renewal or cancellation events.

We do not sell your personal information. We may share limited advertising-measurement data with advertising partners to measure our advertising, create or update advertising audiences, and reach people who may be similar to our users. We do not share the content of your recipes, photos, or messages for advertising, and you can opt out at any time.

3. How We Use Information

We use the information we collect to:

  • provide, operate, and improve Heirloom;
  • create and manage your account;
  • save, organize, display, and sync your recipes;
  • process subscriptions, purchases, and free trials;
  • provide customer support;
  • troubleshoot bugs, crashes, and technical issues;
  • understand how people use the app;
  • improve app performance and user experience;
  • communicate with you about your account, purchases, updates, and support requests;
  • protect the security and integrity of the app;
  • comply with legal obligations;
  • measure advertising performance and understand whether our ads lead to trial starts or purchases;
  • create or update advertising audiences, including audiences of existing users and audiences of people who may be similar to our users.

We do not use the content of your recipes, photos, or messages for advertising.

4. Third-Party Service Providers

We use third-party service providers to help us operate Heirloom. These providers may process personal information on our behalf or receive limited information as described below.

Hosting, infrastructure, and app operations

We may use hosting, database, storage, authentication, monitoring, analytics, and infrastructure providers to operate the app, store your content, secure your account, diagnose issues, and improve reliability.

Subscriptions and purchases

We use subscription and purchase providers, including RevenueCat and platform payment services such as Apple or Google, to manage subscriptions, free trials, purchases, renewals, cancellations, and related account status.

These providers may process purchase-related information such as:

  • product ID;
  • purchase amount;
  • subscription status;
  • free-trial status;
  • renewal or cancellation events;
  • app-store transaction information.

Advertising and Measurement

We may share limited data with advertising partners to measure how well our advertising performs, create or update advertising audiences, and reach people who may be similar to our users.

We share only:

  • a SHA-256-hashed version of your email address; and
  • purchase-conversion details, such as the event type, including trial start or purchase, the amount, and the product.

A hashed email helps protect your plain email address, but it may still be considered personal information. Advertising partners may use the hashed email to match the event to an account on their services.

Advertising partners may include:

  • Meta (Facebook), Conversions API and Custom Audiences: hashed-email conversion data and hashed emails used to create or update audiences for our advertising;
  • TikTok, Events API: hashed-email conversion data;
  • Google, Measurement Protocol / Google Ads: hashed-email conversion data, where enabled.

We do not share the content of your recipes, photos, or messages with advertising partners.

You can opt out of advertising sharing at any time through /privacy-choices or by emailing support@heirloomrecipebox.app.

On iOS, where App Tracking Transparency is available in your installed app version, you can also allow or decline tracking through your device’s tracking settings. If you decline tracking, we will not share this advertising-measurement data for that user.

Until the app version with device tracking-permission gating is available and installed, advertising-measurement sharing may operate under a notice-and-opt-out model. During that period, you can opt out through /privacy-choices or by emailing support@heirloomrecipebox.app.

Where required by law, we will ask for your consent before using or sharing data for advertising measurement, custom audiences, or similar advertising purposes. You may withdraw consent at any time through your privacy choices or device settings.

5. When We Share Information

We may share information in the following circumstances:

With service providers

We share information with vendors and service providers that help us operate, secure, support, analyze, and improve Heirloom.

With advertising partners

As described above, we may share limited advertising-measurement data with advertising partners. This does not include the content of your recipes, photos, or messages.

With your direction or consent

We may share information when you ask us to, when you use a feature that involves sharing, or when you give us permission.

For legal, safety, and security reasons

We may share information if we believe it is reasonably necessary to:

  • comply with law, legal process, or governmental requests;
  • enforce our terms or policies;
  • protect the rights, property, or safety of Heirloom, our users, or others;
  • detect, prevent, or address fraud, abuse, security, or technical issues.

Business transfers

If Heirloom is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, subject to this Privacy Policy or another policy disclosed to you.

6. Your Choices

Account information

You may update or correct certain account information in the app or by contacting us.

Recipe content

You control the recipes, photos, and other content you add to Heirloom. You may edit or delete content through the app where supported.

Advertising choices

You may opt out of advertising sharing through /privacy-choices or by emailing support@heirloomrecipebox.app with the subject line “Do Not Share My Info” and the email address on your account.

On iOS, where available, you may allow or decline tracking through Apple’s App Tracking Transparency prompt or by going to:

Settings > Privacy & Security > Tracking

If you decline tracking, we will not share advertising-measurement data for that user.

Emails

You may opt out of promotional emails by following the unsubscribe instructions in those emails. We may still send transactional or service-related messages, such as account, purchase, support, or security messages.

Device permissions

You can control app permissions, such as photo access, notifications, and tracking, through your device settings.

7. Privacy Rights

Depending on where you live, you may have rights regarding your personal information. These may include the right to:

  • request access to personal information we have about you;
  • request correction of inaccurate personal information;
  • request deletion of personal information;
  • request a copy of your personal information;
  • opt out of certain processing, including advertising sharing;
  • withdraw consent where processing is based on consent;
  • appeal a privacy-rights decision, where applicable.

To exercise your rights, contact us at support@heirloomrecipebox.app.

California privacy rights

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

Heirloom does not sell your personal information for money. However, our use of advertising-measurement and audience tools may be considered “sharing” of personal information for cross-context behavioral advertising under California law.

You may opt out of the sharing of personal information for advertising at any time through /privacy-choices or by emailing support@heirloomrecipebox.app with the subject line “Do Not Share My Info” and the email address on your account.

Where technically supported, we will also honor valid browser-based opt-out preference signals, such as Global Privacy Control, as required by applicable law.

We do not share the content of your recipes, photos, or messages for advertising.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide Heirloom, operate our business, comply with legal obligations, resolve disputes, enforce agreements, and protect the security and integrity of the app.

We may retain certain information for longer where required or permitted by law, including records related to purchases, subscriptions, security, fraud prevention, or legal compliance.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Heirloom is not intended for children under the age required by applicable law to use online services without parental consent. We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided us with personal information, please contact us at support@heirloomrecipebox.app.

11. International Users

Heirloom may process information in the United States and other countries. These countries may have privacy laws that differ from those in your country.

Where required by law, we will rely on appropriate legal bases for processing personal information, such as providing the service, complying with legal obligations, legitimate interests, consent, or other lawful bases. Where required, we will ask for consent before using or sharing data for advertising measurement, custom audiences, or similar advertising purposes.

You may withdraw consent at any time through your privacy choices, device settings, or by contacting us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as by updating the “Last updated” date, posting a notice, or providing an in-app or email notice where appropriate.

Your continued use of Heirloom after an updated Privacy Policy becomes effective means you acknowledge the updated policy.

13. Contact Us

If you have questions, requests, or concerns about this Privacy Policy or our privacy practices, contact us at:

support@heirloomrecipebox.app